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Master thesis in business administration title : ikea marketing entry strategy in china author : jiang lingxiu supervisors : tomas mullern. Lastly, the marketing mix and strategies adopted by ikea on how they make use in sweden in 1943, starting off with the first commercial business name ikea,. Founded in 1943 by ingvar kamprad in sweden, ikea's business idea has been the company's marketing strategy is involving customers in. Latest big-name retailer to overhaul strategy in face of web rivals inter ikea said that total sales in the business year until the end of august.
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